Eight services.One standard.
Every piece of content must pass one test: would a competent editor publish this? If not, we revise until it does.
Press Release Writing
Professionally written press releases in journalist-standard format. AP Style, inverted pyramid structure, no marketing language in the news section. Quotes that sound like real people said them.
Best for — Product launches, funding announcements, partnerships, milestones, data releases.
Press Release Distribution
Strategic distribution through established wire services, selected for relevance not volume. We match your announcement to the channels where it has the best chance of pickup.
Best for — Companies wanting media visibility with genuine news value.
SEO Content
Research-backed long-form articles built to rank in search and genuinely serve readers. No keyword stuffing. No AI slop. We identify real reader intent, assess competition, find gaps, and write something better.
Best for — SaaS companies building organic traffic, technology businesses targeting informational queries.
AEO Content
Content structured to surface in AI-powered answer engines — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot. The emerging discovery channel your competitors haven't optimized for yet.
Best for — Companies targeting informational and comparison queries in AI search.
Research-Based Articles
Long-form articles built on original research, curated data, or industry intelligence. Designed to earn links, establish authority, and give readers something genuinely worth reading.
Best for — Companies with proprietary data, founders with genuine insights, teams building topical authority.
Thought Leadership
Content positioning founders and executives as credible voices in their industry. A specific, defensible point of view. Evidence or experience behind the claim. Not press releases in opinion format.
Best for — Founders building personal brand, executives targeting media opportunities.
Founder Content
Ghostwritten posts, articles, and newsletters for founders and operators — in your voice, for your audience. We capture how you think and write so it sounds like you, not an agency.
Best for — Technical founders with ideas and limited time, bootstrapped operators, indie hackers.
Industry Reports
Original research documents designed to generate press, earn links, and establish authority. Full report, executive summary, data guidance, launch press release, and distribution recommendations included.
Best for — Companies with access to data, agencies building category leadership.
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